Sales Packaging Manager, Lyft Ads

📋 Description

• Analyze ridership data to identify ad opportunities around major tentpoles and events.
• Partner with Data Analytics to surface ridership trends and audience insights.
• Collaborate on pricing and yield management to create seasonal/event pricing.
• Work with Lyft Ads Studio to develop go-to-market narratives for sales collateral.
• Build and maintain an annual packaging calendar aligned with moments and inventory.
• Lead tentpole reporting and case studies with product marketing.

🎯 Requirements

• 5+ years in sales packaging, sales development, or product marketing in digital media.
• Strong analytical chops; translate data insights into strategic recommendations.
• Experience building go-to-market narratives with creative/studio teams.
• Familiarity with pricing strategy and yield management concepts.
• Excellent cross-functional collaboration; align data, product, pricing, and sales.
• Clear, persuasive written and verbal communication.

🎁 Benefits

• Great medical, dental, and vision insurance options with additional programs.
• Mental health benefits.
• Family building benefits.
• Child care and pet benefits.
• 401(k) plan with company match.
• 18 weeks of paid parental leave.