Related skills
advertising ctv dsps healthcare advertising programmatic📋 Description
- Develop and execute strategic sales plans to grow CTV advertising revenue in healthcare/pharma.
- Cultivate and maintain relationships with key decision-makers at agencies and brands.
- Manage the full sales cycle - from prospecting to contract execution.
- Partner with Ad Operations, Marketing, and Client Success to ensure campaign delivery and satisfaction.
- Collaborate with internal stakeholders to create advertising solutions for client goals and healthcare requirements.
- Lead and participate in upfront and scatter market negotiations, optimizing inventory and revenue opportunities.
🎯 Requirements
- Bachelor's degree in Marketing, Communications, Business, or related field (or equivalent).
- 5+ years of sales in media, with 2+ years in CTV/advanced TV.
- Proven healthcare/pharma advertising sales track record with agencies/brands.
- Direct experience with TV upfronts, contract negotiations, and media buying cycles.
- Strong understanding of ad tech, measurement, targeting, and programmatic ecosystems.
- Excellent presentation, negotiation, and interpersonal skills.
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