Content Strategy Manager

Teamwork makes the stream work. Roku is changing how the world watches TV

Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.

From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.

About the role

We are looking for a Content Strategy Manager, Sports.The ideal candidate willhave a passion forall thingsentertainment, sports,andstreamingand will bringexpertisein media planningand strategytofacilitatebuildingscalableprograms andsponsorshippackages thatwill center the power of Roku’s platform todrive business results for advertisers.You’llalso need to bevery comfortablepitching your ideasand strategyto cross functional partnersasthe Go-To-Marketleadas well aspresentingthe final outputtothesales teamto arm themforclient pitches.Be hungry to innovate and reimagine how Roku’s platform levers can work to elevate and differentiate the Sports experience.

Whatyou’llget from this position:

• Great team:
  Work with a passionate and collaborative team of Strategistsas part of the Content Monetization Strategy team. Wethriveoninnovating andcreatingvalue-drivensponsorship opportunitiesin a competitive market.

• Curiosity, encouraged:
  Uncover net new ways to drive sponsorshiprevenue; work closely with measurement team toidentifyinsights thatfueldifferentiation and create demand

• Market leaderstatus:
  Be at the forefront of the dynamicstreaming TV landscape and help buildfirst to marketsponsorship packages thatstand apart andadd meaningfulimpactforstreamersand advertisers alike

• Access:
  influenceproduct roadmapfor Sports offeringbased onbusiness cases informed by marketplacefeedbackand competitive research

For New York Only - The estimated annual salary for this position is between $130,000 - $173,000 annually.Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location.This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.

What you'll be doing

• Develop,execute, andoptimizethe packaging strategy forthe sports genre, inclusive of new and existing products;Ensure alignment with sales goals and market demand.

• Leverage marketplace feedback from sales and Commercialization leads to inform and refine strategy tomaintaincompetitive advantage.

• Leadupfront strategy for sports businessas it relates tomaximizing the revenue opportunity forSports Zone destinations, liveeventsand sports content.Identifyopportunities for growth and areas for innovationwith potentialrevenue impact. Present strategy to cross functional partners and sales.

• Function as theGoToMarket lead for Sports sponsorships;manage end-to-end processto develop and launchsponsorshippackagesand collaborate with cross-functional teamsacrossRevenueOperations,Product Strategy,Client Services, Content,Measurement, Consumer Marketing, andProduct Marketing. Key milestone is presenting the strategy and releasing the package to salesforclient pitches.

• Work with contacts across various leagues tohelppitch Roku when needed,facilitatesponsor approval process,align on business rules,and join QBRsto present sponsorship performance as part of broader presentation

• Must be organizedand capable of running multiple parallel projectsand detail orientedto keep yourself and thebroadercross functional team moving forward to package releases.

• Be an expert onRoku’ssuite of products, both sponsorship and non-sponsorship, soyou are best equipped to bring the right combination of products together for packages.

• Build business cases as needed toturn marketplace and sales feedback into valuable sponsorship opportunities for brands.

• Partner with Content Team to represent sales perspective; input into sports related content strategy, keeping in mind advertiser benefits and market fit.

We’re excited if you have

• 5-7 yearsof experiencein mediastrategy,mediaplanning,ormedia buying.Account Managementexperience at a media publisher is also ideal.

• Exceptionalcommunicationand presentation skills.

• Strategicthinker whocanturn data intorevenue driving opportunitiesandimpactful brand benefits.

• Comfort working,collaborating, and providing a POVacross Sales, Product Strategy, ConsumerMarketing, Product Marketing,Content,andRevenue Operations

• Strong attention to detail and ability to project manage to achieve successful package releases through the GTM process.

• Create internal pitches/business cases to fuel innovation.

• Self-motivatedtocreategreat workthat’sdigestibleand scalable

• Proficient with Excel, PPT, and Media Radar

• College degree or equivalent
   

#LI-KR3

Our Hybrid Work Approach

Roku fosters an inclusive and collaborative environment where teams work in the office Monday through Thursday. Fridays are flexible for remote work except for employees whose roles are required to be in the office five days a week or employees who are in offices with a five day in office policy.

Benefits

Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension). Our employees can take time off work for vacation and other personal reasons to balance their evolving work and life needs. It's important to note that not every benefit is available in all locations or for every role. For details specific to your location, please consult with your recruiter.

Accommodations

Roku welcomes applicants of all backgrounds and provides reasonable accommodations and adjustments in accordance with applicable law. If you require reasonable accommodation at any point in the hiring process, please direct your inquiries to EmployeeRelations@Roku.com.

The Roku Culture

Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company's success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We're independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku you'll be part of a company that's changing how the world watches TV. 

We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea. We come up with the solution, but the solution isn't real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002. 

To learn more about Roku, our global footprint, and how we've grown, visit https://www.weareroku.com/factsheet.

By providing your information, you acknowledge that you want Roku to contact you about job roles, that you have read Roku's Applicant Privacy Notice, and understand that Roku will use your information as described in that notice. If you do not wish to receive any communications from Roku regarding this role or similar roles in the future, you may unsubscribe at any time by emailing WorkforcePrivacy@Roku.com.