Related skills
sql tableau qualtrics conjoint gwi📋 Description
- Independently scope and lead end-to-end primary research studies (in-house or via vendors).
- Design methodologies; manage surveys, recruitment, data weighting, and analysis.
- Analyze data, run statistics, create reports, and present results to stakeholders.
- Collaborate with cross-functional teams to support advertisers and build category narratives.
- Lead lift measurement for Media & Entertainment and Theatrical clients.
- Mentor junior teammates and share knowledge to raise the team's capabilities.
🎯 Requirements
- 3-7 years in primary, secondary, and AI-driven research.
- Toolkit: surveys, ad testing, tracking, focus groups, conjoint.
- Ability to select appropriate methods and integrate analytics.
- Experience with TV/video, digital, and streaming entertainment (preferred).
- Familiar with Qualtrics, SQL, Displayr, Tableau or similar tools.
- Strong analytical and communication skills; able to present to senior clients.
🎁 Benefits
- Health, life, disability, and retirement benefits.
- Equity awards and parental leave.
- Wellness programs and paid time off.
- Global mental health and financial wellness resources.
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