Ad Research Manager

📋 Description

• Independently scope and lead end-to-end primary research (in-house, panels, or 3P).
• Design methodologies; lead kickoff calls; create timelines; design surveys; manage vendors; recruit participants; weight data; conduct statistical testing; analyze data; generate reports; present results.
• Collaborate with cross-functional teams (sales, marketing, client service) to support advertisers and build narratives.
• Leverage Roku 1P insights and syndicated data for best practices (MRI Simmons, GWI).
• Lead lift measurements for Media & Entertainment and Theatrical clients; provide actionable recommendations.
• Maintain an insights database and mentor junior teammates.

🎯 Requirements

• 3-7 years of experience with primary, secondary and AI-driven research.
• Broad toolkit: long-form quantitative surveys, creative ad testing, audience/brand insights, tracking, focus groups, conjoint.
• Ability to select methods and integrate data analytics.
• Experience with Media (TV, video, digital) and streaming entertainment (AVOD, SVOD, FAST).
• Strong analytical/problem-solving skills; comfortable with ambiguous data and business judgement.
• Familiarity with Qualtrics, SQL, Displayr, Tableau or similar tools; campaign measurement.
• Excellent client-facing communication; collaborate cross-functionally; prioritize with urgency.

🎁 Benefits

• Health, life, and disability insurance; equity; parental leave; retirement options; PTO.
• Global mental health and financial wellness resources.
• Local healthcare (medical, dental, vision) and retirement options (401(k)/pension).
• Hybrid approach: in-office Mon–Thu with flexible Fridays for remote work.