Paid Marketing Manager

RevenueCat removes the headaches of building and scaling in‑app subscriptions. Since graduating from YC’s S18 batch we’ve grown into the default monetization platform for mobile: we’re in >40% of newly shipped subscription apps, we process $8B+ in annual purchase volume, and we help everyone from a solo dev in Brazil to the OpenAI mobile team understand and grow their revenue.

We’re a remote‑first crew of 100+, guided by values we actually practice: Customer Obsession, Always Be Shipping, Own It, and Balance. If you want your work to touch hundreds of millions of end‑users (and help the developers behind them get paid), you’ll fit right in.

The Role

RevenueCat is seeking a Paid Marketing Manager to scale our self-serve acquisition engine and lead the execution of paid media campaigns across key digital channels. You’ll be joining as we separate (and double down on) both our self-serve and sales-assisted funnels.

This role will take the lead on driving growth through our self-serve acquisition channels — optimizing campaigns not just for sign-ups, but for activation and product adoption. You’ll work closely with Cameron (who currently owns most of these responsibilities) as we transition toward a more focused split: Cameron will increasingly shift attention to ABX programs that generate pipeline from larger, high-value apps. While you’ll collaborate regularly, your core focus will be on scaling the self-serve motion and improving both the volume and quality of new signups.

You’ll take ownership of an already high-performing self-serve funnel: managing the day-to-day maintenance, reporting, and optimization across platforms like Google, LinkedIn, Reddit, X and YouTube. You’ll work closely with the broader GTM team to drive performance, while also collaborating on larger, cross-functional campaigns (some of which may be a little… unconventional).

We take our marketing seriously, but not always literally. Our campaigns reflect the creativity of the developers we serve: from hosting an E-Sports-style paywall-building competition (complete with championship belt), to putting our customers on billboards from San Francisco to NYC, to organizing global pop-up cafes where app builders can meet and collaborate in cities like Tokyo and Paris. This role will be a key player in continuing that energy, bringing both performance and personality to how we grow.

You’ll be marketing a product, and to an audience, that’s constantly evolving. Our self-serve customers include indie developers, early-stage startups, and a new, fast-growing segment: vibe coders. More than 5,000 (and growing) new subscription apps are launched on the Apple & Google Play app stores each month – and it’ll be your job to make sure they know about RevenueCat. You’ll become an expert in how these app builders think and where they hang out. That might mean deep-diving into Reddit, partnering with influencers on X and YouTube, or sponsoring newsletters and communities where they go to learn. As the mobile landscape shifts, you’ll stay ahead of the curve, ensuring we’re showing up in the right places.

This role is ideal for a hands-on performance marketer with a strong foundation in paid acquisition and a passion for continuous experimentation and optimization.

About you:

• You’re a seasoned expert in paid marketing with 5 years of experience within the B2B or B2D (business to developer) SaaS space.

• You have experience in running (and scaling) paid campaigns, particularly in user acquisition and lead generation.

• You optimize for outcomes rather than vanity metrics, looking past leads & sign-ups to ensure that campaigns are impacting real product adoption.

• You’re excited to push boundaries, take big swings, and have fun with messaging and format experimentation.

• Bonus if you are familiar with international marketing and have experience adapting campaigns for various languages & cultural contexts (we’re pretty sure that Vibe Coders qualify as having their own unique ethnology)

You’ll be responsible for:

Paid Campaign Management: Own end-to-end execution and optimization across Google Ads, Bing Ads, Reddit, LinkedIn, X and YouTube. You’ll manage budgets, bids, targeting, and performance to drive high-volume acquisition with strong ROI.

Creative Testing & Iteration: Lead ongoing testing of ad copy, formats, and visual creative. You’ll ensure our campaigns reflect RevenueCat’s unique brand personality, without being afraid to push boundaries or try something unexpected.

Audience Segmentation & Targeting: Build strategies to reach a diverse global audience – from vibe coders to VC-backed startups – across verticals and regions. Testing and refinement will be key to scaling what works.

New Channel Exploration: Seek out and experiment with new acquisition tactics and emerging platforms, collaborating with the broader tam to expand beyond our core channels when opportunities arise.

Funnel & Activation Optimization: Assess and improve the user journey from signup to full product adoption. You’ll identify friction points and optimize for conversion quality and velocity across the self-serve funnel.

Reporting & Sharing Insights: Design clear, actionable reporting that tracks performance, uncovers trends, and helps the team move fast. You’ll own how paid performance is communicated across marketing and growth teams.

This is a rare opportunity to help grow a high-impact acquisition function at a product-led company that values originality, experimentation, and curiosity as much as it values results.

In the first month, you'll:

• Get up to speed on RevenueCat’s product, customers, and current marketing strategies.

• Familiarize yourself with our core paid channels including reviewing existing structure and performance.

• Collaborate with the Demand Generation Lead to prioritize initial optimizations or areas for improvement.

• Start building key relationships across marketing, design, product, and data teams to support future collaboration.

• Deliver your “first ship,” a project that demonstrates your insights and adds value to the team (maybe a new campaign, analysis, or fresh experiment –– it’s up to you!)

Within the first 3 months, you'll:

• Regularly distill learnings from paid marketing efforts into actionable insights across the rest of the company (mainly Product for user acquisition learnings, and Sales for lead gen learnings)

• Launch new creative and audience tests across our highest-volume channels.

• Begin exploring opportunities to localize and tailor campaigns for priority international markets.

• Support and contribute to larger campaigns in collaboration with the Demand Generation Lead, including creative pushes or cross-channel launches.

Within the first 6 months, you'll:

• Demonstrate measurable improvements in acquisition volume, CAC, and/or customer quality across key self-serve channels.

• Expand testing into new tactics or emerging paid platforms.

• Take the lead on refining audience segmentation and post-click journey improvements (e.g. signup-to-integration flow).

• Partner cross-functionally with Product Growth, Content, and Data to align campaigns with broader company goals.

• Help scale and operationalize successful efforts by building playbooks and automation into your workflow.

Within the first 12 months, you'll:

• Play a key role in RevenueCat’s self-serve growth, with clear, quantifiable impact across paid acquisition.

• Be seen as the go-to owner of many of our core, performance-driven campaigns within the marketing team.

• Partner with the Demand Generation Lead on a strategic roadmap for scaling the paid marketing function, including international growth, ABM collaboration, and long-term resourcing plans.

• Help define how we evolve our acquisition strategy to meet the needs of a rapidly growing, global user base.

What we offer:

• Competitive equity in a fast-growing, Series C startup backed by top-tier investors, including Y Combinator

• 10-year window to exercise vested equity options

• Fully remote and flexible work environment

• 4-5 weeks of suggested time off annually for mental, physical, and emotional recharge

• $2,000 USD for workspace setup and $1,000 USD annual stipend for continuous learning

Curious about the interview process? Discover more in our blog post about how we hire and learn tips to help you succeed.