Related skills
hubspot analytics salesforce demand generation abmπ Description
- Execute integrated demand generation campaigns to drive qualified leads.
- Partner with sales and BDR to deploy ABM programs for targeted accounts.
- Manage campaign setup, deployment, optimization, and reporting.
- Optimize conversion paths and funnel performance.
- Maintain lead scoring models and nurture programs to move prospects.
- Track and report results with insights and recommendations.
π― Requirements
- 5β7 years in B2B demand generation or revenue marketing (SaaS).
- Bachelorβs degree in marketing, business, communications, or related field.
- HR technology experience a plus.
- Experience with ABM strategy and execution.
- Hands-on MarTech: HubSpot, Salesforce, Sendoso.
- Experience with CMS platforms, Asana, analytics tools.
π Benefits
- Eligible for annual bonus incentive plan.
- Comprehensive benefits package.
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