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saas marketo b2b cross-channel campaigns abmπ Description
- Own ABM account planning and execution
- Partner with RVPs and AEs on strategic accounts
- Support regional pipeline targets and align marketing to revenue
- Identify pipeline gaps and prescribe targeted marketing solutions
- Plan/execute ABM initiatives to drive pipeline, awareness, meetings, and conversions
- Lead sales marketing enablement: newsletters, ROI updates, field campaigns
π― Requirements
- 5+ years in B2B SaaS marketing
- Strong pipeline metrics and revenue operations knowledge
- Experience partnering with Sales leadership
- Proven ability to execute cross-channel campaigns
- Analytical mindset with strong reporting and optimization skills
- Ownership, bias toward action in a fast-paced environment
π Benefits
- Virtual onboarding and hackathons with global teams
- Work flexibility: hybrid and remote policies
- Generous paid time-off policy (varies by location)
- Lifestyle allowance
- Stock options for all full-time employees
- Employee Resource Groups for community and allyship
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