Related skills
sql tableau power bi marketing attribution google analytics 4📋 Description
- Own end-to-end marketing performance measurement across channels.
- Design scalable marketing analytics and reporting frameworks.
- Synthesize multi-platform data to generate actionable insights.
- Translate analyses into clear, data-driven recommendations for leadership.
- Lead attribution, MMM, incrementality testing, and experimentation.
- Collaborate with data/tech teams to evolve analytics infrastructure.
🎯 Requirements
- Bachelor's degree and 5+ years related marketing analytics experience.
- Advanced SQL, Excel, and analytics tool proficiency.
- Experience with GTM, UTMs, pixels, cookies, conversion APIs.
- Expertise in experimental design and attribution methodologies.
- Dashboard/reporting in Tableau, Looker Studio, or Power BI.
- Proficiency with GA4, GTM, SFMC, Google Ads, Meta Ads Manager.
🎁 Benefits
- Competitive base salary and annual bonus.
- Flexible PTO, holidays, parental leave.
- Generous healthcare benefits, HSA match, 401k match, life and disability insurance.
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