Related skills
html klaviyo braze sms sfmc📋 Description
- Own and execute the Canadian retention strategy (email/SMS/push/in-app)
- Build and manage a retention calendar to optimize promotions and cross-sell
- Design and test a welcome series to improve activation
- Run A/B and multivariate tests across lifecycle touchpoints
- Develop segmentation by customer behavior, cohorts, and lifecycle
- Launch and scale app marketing (push/in-app) for Canadian customers
🎯 Requirements
- 5+ years in retention/lifecycle marketing (triggered, promo, transactional)
- Deep experience with Iterable or comparable ESP (Braze/Klaviyo/SFMC)
- Strong email design, HTML, and copywriting for performance
- Proficiency in designing/analyzing statistically sound A/B tests
- Attention to detail; ability to derive insights from large datasets
- Experience collaborating cross-functionally and prioritizing initiatives
🎁 Benefits
- Bonus and equity may be provided for eligible roles
- In-office four days a week Monday-Thursday in Toronto
- Equal opportunity employer; commitment to inclusion
- Mission-driven, fast-growing team focused on sustainability
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