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analytics email marketing sms marketing klaviyo braze📋 Description
- Execute email and SMS campaigns with segmentation, A/B tests, and deployment.
- Align marketing calendar with Marketing, Creative, and Merchandising teams.
- Monitor KPIs such as open rates, click-through, conversions, and retention.
- Analyze segments to improve targeting, personalization, and journeys.
- Own lifecycle architecture from welcome to churn-risk segments.
- Develop cohorts by recency, frequency, monetary value, and product affinity.
🎯 Requirements
- BA/BS degree
- 4-6 years of experience in retention marketing or lifecycle marketing in e-commerce
- Hands-on experience in major ESP platforms like Klaviyo, Braze, or SailThru
- Strong analytical and reporting skills; comfortable working with retention and ecommerce metrics
- Experience executing marketing campaigns with a test-and-learn mindset
- Strong communication and collaboration skills
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