Retention Marketing Analyst

📋 Description

• Drive retention and upsell via lifecycle campaigns across channels.
• Build and test lifecycle programs across email, SMS, push, in-app.
• Lead ambassador program and GTM for new partner launches.
• Use data to measure impact; run A/B tests to optimize flows.
• Collaborate with local/global teams; manage cross-functional initiatives.
• Create assets and maintain brand consistency across channels.

🎯 Requirements

• Bachelor’s degree in Marketing, Business, Analytics, or related field.
• 3+ years experience in B2C marketing, CRM, or customer lifecycle management.
• Proven track record in multi-channel CRM execution (email, SMS, In-app, push).
• Analytical skills with a data-driven approach; Tableau or Looker a plus.
• Hands-on experience with CRM tools; Braze or equivalent, lifecycle marketing, marketing automation platforms, data analysis techniques.
• Strong attention to detail and project management; experience with Asana.

🎁 Benefits

• Wellhub benefits package includes free Gold-level membership with access to gyms and digital programs; up to 3 family members.
• Healthcare: medical, dental, vision, telehealth, and EAP.
• Financial wellness: 401(k) match, disability, and life insurance.
• Flexible work: hybrid/remote options, home office stipend, monthly work allowance.
• Paid time off: minimum 25 days PTO plus holidays and birthday leave.
• Paid parental leave: up to 12 weeks, up to 18 weeks for birthing parents.