Marketing Manager

\u003ch2\u003e\u003c/h2\u003e\u003ch2\u003e\u003cstrong\u003eAbout Remo\u003c/strong\u003e\u003c/h2\u003e\u003cp style=\"min-height:1.5em\"\u003eRemo is building the new standard of dementia care. As a virtual dementia care provider, our expert clinical team designs personalized, comprehensive care around patient and family needs (instead of a one-size-fits-all approach). We empower family caregivers by connecting them with a community of other caregivers, expert content, and tools to manage the entire dementia journey – from anywhere, at any time. Our mission is simple – to provide accessible, comprehensive, quality dementia care for every person who needs it.\u003c/p\u003e\u003cp style=\"min-height:1.5em\"\u003e\u003c/p\u003e\u003ch2\u003e\u003cstrong\u003eAbout the Role\u003c/strong\u003e\u003c/h2\u003e\u003cp style=\"min-height:1.5em\"\u003eWe are looking for a Marketing Manager who has experience in digital health to supercharge the strategic and creative work of our Growth team to engage dyads (people living with dementia and their family caregivers) and customers. A natural collaborator, our Marketing Manager will work cross-functionally with Customer Success, Clinical, Product, and Data teams to help lead the full cycle from member acquisition to ongoing engagement. This person will be responsible for developing data-driven marketing strategies, managing implementation across social and digital channels, tracking performance and building community relationships. The ideal candidate is a self-starter who has a passion for creative problem-solving, and the motivation to push past limits in a highly collaborative setting.\u003c/p\u003e\u003cp style=\"min-height:1.5em\"\u003e\u003cbr /\u003e\u003cstrong\u003eAbout the Team\u003e\u003c/p\u003e\u003cp style=\"min-height:1.5em\"\u003eRemo’s Growth team focuses on two core objectives – we build meaningful, long-standing partnerships with our customers, and we build trust with our end users (the dyads we serve). Our team culture is incredibly collaborative. There are no stupid questions and we will actively solicit your most creative ideas. We’re building the future of dementia care together – we need people who aren’t afraid of doing blue sky thinking, want to lean into feedback and have a pure growth mindset.\u003c/p\u003e\u003cp style=\"min-height:1.5em\"\u003e\u003ch2\u003e\u003cstrong\u003eWhat You’ll Be Doing\u003c/strong\u003e\u003c/h2\u003e\u003cul style=\"min-height:1.5em\"\u003e\u003cli\u003e\u003cp style=\"min-height:1.5em\"\u003e\u003cstrong\u003eLead Generation \u0026amp; Campaign Management\u003c/strong\u003e\u003c/p\u003e\u003cul style=\"min-height:1.5em\"\u003e\u003cli\u003e\u003cp style=\"min-height:1.5em\"\u003eLaunch new \u003cstrong\u003emember acquisition campaigns\u003c/strong\u003e and optimize existing ones through rigorous, data-driven A/B testing.\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp style=\"min-height:1.5em\"\u003eSupport the marketing team with strategy, creative development, and execution of \u003cstrong\u003eA/B testing for nurture campaigns\u003c/strong\u003e.\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp style=\"min-height:1.5em\"\u003eSupport the Engagement Marketing function in building, executing, and \u003cstrong\u003emanaging campaigns and canvases in Braze\u003c/strong\u003e.\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp style=\"min-height:1.5em\"\u003eCollaborate with Customer Success, Product, and Data \u0026amp; Analytics teams to drive awareness, acquisition, and enrollment efforts.\u003c/p\u003e\u003c/li\u003e\u003c/ul\u003e\u003cli\u003e\u003cp style=\"min-height:1.5em\"\u003e\u003cstrong\u003eAnalytics \u0026amp; Reporting\u003c/strong\u003e\u003c/p\u003e\u003cul style=\"min-height:1.5em\"\u003e\u003cli\u003e\u003cp style=\"min-height:1.5em\"\u003eDevelop and maintain dashboards (e.g. Tableau, Mixpanel, Datadog) for reporting \u003cstrong\u003echannel and funnel performance\u003c/strong\u003e.\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp style=\"min-height:1.5em\"\u003ePartner with Product and Data teams on\u003cstrong\u003e attribution strategy \u003c/strong\u003e(to understand relative ROI of different campaigns and strategies etc)\u003cstrong\u003e \u003c/strong\u003eand work with the technical team to improve performance tracking.\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp style=\"min-height:1.5em\"\u003eTrack metrics and data on marketing engagement and referral sources.\u003c/p\u003e\u003c/li\u003e\u003c/ul\u003e\u003cli\u003e\u003cp style=\"min-height:1.5em\"\u003e\u003cstrong\u003eContent \u0026amp; Communications\u003c/strong\u003e\u003c/p\u003e\u003cul style=\"min-height:1.5em\"\u003e\u003cli\u003e\u003cp style=\"min-height:1.5em\"\u003eSupport the Director of Marketing with \u003cstrong\u003ecopy generation for patient-facing and B2B-facing\u003c/strong\u003e communications and collateral.\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp style=\"min-height:1.5em\"\u003eLead \u003cstrong\u003epost-production\u003c/strong\u003e for the “Talking Dementia” podcast, including copywriting and publishing across RSS.\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp style=\"min-height:1.5em\"\u003ePartner with the Head of Communications and PR on\u003e\u003cstrong\u003e conference strategy\u003c/strong\u003e – including what to attend, how to engage, and how to activate Remo’s deep bench of talent.\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp style=\"min-height:1.5em\"\u003eLead content strategy and calendar across all \u003cstrong\u003eRemo social media \u003c/strong\u003echannels.\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp style=\"min-height:1.5em\"\u003eLead strategy, execution, and ongoing engagement of \u003cstrong\u003einfluencer/KOL activities and partnerships\u003c/strong\u003e.\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp style=\"min-height:1.5em\"\u003eWork with the Director of Marketing on \u003cstrong\u003ecollateral needs for our partners \u003c/strong\u003e(customers, community-based organizations etc); ensuring our print/digital marketing materials reach the right audiences at the right time.\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp style=\"min-height:1.5em\"\u003eLaunch a \u003cstrong\u003elocal ambassador program\u003c/strong\u003e in key geographies.\u003c/p\u003e\u003c/li\u003e\u003c/ul\u003e\u003c/li\u003e\u003cli\u003e\u003cp style=\"min-height:1.5em\"\u003e\u003cstrong\u003eCross-Functional Collaboration\u003c/strong\u003e\u003c/p\u003e\u003cul style=\"min-height:1.5em\"\u003e\u003cli\u003e\u003cp style=\"min-height:1.5em\"\u003eServe as the \u003cstrong\u003eday-to-day program manager\u003c/strong\u003e across the marketing function, ensuring projects, initiatives, and programs are on track, meeting KPIs, and engaging key cross-functional stakeholders.\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp style=\"min-height:1.5em\"\u003eSupport cross-functional teams with local, \u003cstrong\u003ecommunity-based organization outreach\u003c/strong\u003e and relationship building.\u003c/p\u003e\u003c/li\u003e\u003c/ul\u003e\u003ch2\u003e\u003cstrong\u003eYou May Be a Good Fit If You...\u003c/strong\u003e\u003c/h2\u003e\u003cul style=\"min-height:1.5em\"\u003e\u003cli\u003e\u003cp style=\"min-height:1.5em\"\u003eHave 3–5 years of marketing experience working in digital health / working with telehealth programs.\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp style=\"min-height:1.5em\"\u003eAre excited about working in a new market that requires deep creative and strategic thinking and problem solving.\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp style=\"min-height:1.5em\"\u003eAren’t scared of doing and trying new things – you are motivated by ongoing experimentation and learning.\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp style=\"min-height:1.5em\"\u003eAre an expert communicator and have excellent written / verbal communication skills.\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp style=\"min-height:1.5em\"\u003eHave a proven track record of managing and optimizing digital marketing campaigns.\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp style=\"min-height:1.5em\"\u003eHave a strong desire to learn, grow, and consistently push past your limits.\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp style=\"min-height:1.5em\"\u003eAre excited about working in a highly collaborative and creative environment.\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp style=\"min-height:1.5em\"\u003eAre comfortable with ambiguity and iterating quickly – you’re unafraid to take the first pass at something to move things forward.\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp style=\"min-height:1.5em\"\u003eHave your own engine. You see what needs to be done and raise your hand, versus needing to be told what to do and how to do it.\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp style=\"min-height:1.5em\"\u003eAre comfortable working in a highly cross-functional and collaborative remote work environment.\u003c/p\u003e\u003c/li\u003e\u003c/ul\u003e\u003ch3\u003e\u003cstrong\u003eYou’re the Ideal Candidate If You...\u003c/strong\u003e\u003c/h3\u003e\u003cul style=\"min-height:1.5em\"\u003e\u003cli\u003e\u003cp style=\"min-height:1.5em\"\u003eHave specific experience working at a telehealth organization or digital health company, geared towards caregiver populations or older adults, and have built awareness / education in new \u0026 emerging spaces.\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp style=\"min-height:1.5em\"\u003eHave experience working with ESPs like Braze.\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp style=\"min-height:1.5em\"\u003eAre deeply passionate about making a difference and improving dementia care.\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp style=\"min-height:1.5em\"\u003eAre a natural problem solver who can use data to drive decisions and strategic recommendations.\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp style=\"min-height:1.5em\"\u003eAre excited to work in a startup environment (or have worked in one in the past).\u003c/p\u003e\u003c/li\u003e\u003c/ul\u003e\u003cp style=\"min-height:1.5em\"\u003e\u003cp style=\"min-height:1.5em\"\u003e\u003cstrong\u003eMedical\u003c/strong\u003e\u003c/p\u003e\u003cp style=\"min-height:1.5em\"\u003e• 100% Company-paid medical premiums for you and your dependents with HSA options\u003c/p\u003e\u003cp style=\"min-height:1.5em\"\u003e• Dental and vision plans (50% company-paid premium on employee’s dental plan)\u003c/p\u003e\u003cp style=\"min-height:1.5em\"\u003e• Dependent care FSA\u003c/p\u003e\u003cp style=\"min-height:1.5em\"\u003e • Rightway Health, clinical care navigator\u003c/p\u003e\u003cp style=\"min-height:1.5em\"\u003e• Employee Assistance Program\u003c/p\u003e\u003cp style=\"min-height:1.5em\"\u003e\u003cstrong\u003e\u003cu\u003eFinancial\u003c/u\u003e\u003c/strong\u003e\u003c/p\u003e\u003cp style=\"min-height:1.5em\"\u003e• 100% 401(k) match of up to 4%\u003c/p\u003e\u003cp style=\"min-height:1.5em\"\u003e• $80 / month stipend for cell and wifi\u003c/p\u003e\u003cp style=\"min-height:1.5em\"\u003e\u003cstrong\u003e\u003cu\u003eTime Off\u003c/u\u003e\u003c/strong\u003e\u003c/p\u003e\u003cp style=\"min-height:1.5em\"\u003e• 20 days of PTO and 11 paid holidays\u003c/p\u003e\u003cp style=\"min-height:1.5em\"\u003e• 5 days sick leave\u003c/p\u003e\u003cp style=\"min-height:1.5em\"\u003e• 16 weeks fully paid parental leave for birthing parents and 8 weeks for non-birthing parents\u003c/p\u003e\u003cp style=\"min-height:1.5em\"\u003e• Bereavement leave and pregnancy loss leave\u003c/p\u003e\u003cp style=\"min-height:1.5em\"\u003e\u003cstrong\u003e\u003cu\u003eOpt-In Ancillary Options:\u003c/u\u003e\u003c/strong\u003e\u003c/p\u003e\u003cp style=\"min-height:1.5em\"\u003e• Short-term and long-term disability insurance\u003c/p\u003e\u003cp style=\"min-height:1.5em\"\u003e• Life insurance\u003c/p\u003e\u003cp style=\"min-height:1.5em\"\u003e• Critical illness, accident, and hospital indemnity insurance\u003c/p\u003e\u003cp style=\"min-height:1.5em\"\u003e• Pet insurance\u003c/p\u003e\u003cp style=\"min-height:1.5em\"\u003e• Legal advice\u003c/p\u003e\u003cp style=\"min-height:1.5em\"\u003e \u003c/p\u003e\u003cp style=\"min-height:1.5em\"\u003cem\u003eRemo aims to reduce health inequities by improving access to affordable, high-quality dementia care. Embracing diversity and equal opportunity are core to that mission--these principles shape our culture, the products we build, and the services we deliver. We celebrate a variety of backgrounds, perspectives, and skills, reflecting the diversity of the caregivers and patients we serve.\u003c/em\u003e\u003c/p\u003e\u003cp style=\"min-height:1.5em\"\u003cem\u003eWe use\u003c/em\u003e\u003ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" href=\"https://www.e-verify.gov/\"\u003e\u003cem\u003eE-Verify\u003c/u\u003e\u003c/em\u003e\u003c/a\u003e\u003cem\u003e to confirm the identity and employment eligibility of all new hires:\u003c/em\u003e\u003ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" href=\"https://www.e-verify.gov/sites/default/files/everify/posters/EVerifyParticipationPoster.pdf\"\u003e\u003cem\u003e Participation Poster\u003c/u\u003e\u003c/em\u003e\u003c/a\u003e\u003cem\u003e\u003cu\u003eRight to Work Poster\u003c/u\u003e\u003c/em\u003e\u003c/a\u003e\u003cem\u003e\u003cu\u003e (PDF)\u003e\u003c/em\u003e\u003c/p\u003e