Regional Marketing Manager

\u003cp style=\"min-height:1.5em\"\u003eDandy is transforming the massive and antiquated dental industry—an industry worth over $400B. Backed by some of the world’s leading venture capital firms, we’re on an ambitious mission to simplify and modernize every function of the dental practice through technology. As we expand our reach globally, Dandy is building the operating system for dental offices around the world—empowering clinicians and their teams with technology, innovation, and world-class support to achieve more for their practices, their people, and their patients.\u003c/p\u003e\u003cp style=\"min-height:1.5em\"\u003cstrong\u003eAbout the Role\u003c/strong\u003e\u003c/p\u003e\u003cp style=\"min-height:1.5em\"\u003eWe’re looking for a Marketing Manager to act as the strategic marketing lead for a region, partnering closely with the Regional General Manager to drive market growth, pipeline generation, and customer engagement.\u003c/p\u003e\u003cp style=\"min-height:1.5em\"\u003eIn this role, you will translate global positioning and company priorities into effective regional go-to-market strategies tailored to local market dynamics, customer needs, and competitive conditions. You’ll operate as a highly cross-functional marketer with ownership across positioning, demand generation, campaign strategy, local events, and regional execution.\u003c/p\u003e\u003cp style=\"min-height:1.5em\"\u003eYou will serve as the voice of the market — helping ensure central marketing efforts are relevant and effective locally while influencing broader strategy through customer and market insights.\u003c/p\u003e\u003cp style=\"min-height:1.5em\"\u003eThis role is ideal for a commercially minded marketer who combines strong strategic judgment with hands-on execution and thrives in fast-moving, matrixed organizations.\u003c/p\u003e\u003cp style=\"min-height:1.5em\"\u003cstrong\u003eWhat You'll Do\u003c/strong\u003e\u003c/p\u003e\u003cul style=\"min-height:1.5em\"\u003e\u003cli\u003e\u003cp style=\"min-height:1.5em\"\u003eOwn Regional Marketing Strategy: Develop and execute the regional marketing strategy to drive awareness, pipeline generation, customer acquisition, and market penetration within your territory.\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp style=\"min-height:1.5em\"\u003eLocalize Positioning \u0026amp; Messaging: Adapt global messaging, campaigns, and value propositions to ensure relevance for regional customer segments, market dynamics, and competitive landscapes.\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp style=\"min-height:1.5em\"\u003eDrive Cross-Functional Alignment: Serve as the connective tissue between the regional market and central marketing organization - ensuring global initiatives are effectively localized while regional insights shape broader company strategy.\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp style=\"min-height:1.5em\"\u003ePartner with Regional Sales \u0026amp; Account Management Teams: Develop market-specific enablement materials and highlight local customer proof points to drive customer acquisition \u0026amp; share of wallet expansion.\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp style=\"min-height:1.5em\"\u003eLead Regional Campaign Planning \u0026amp; Execution: Define regional campaign priorities and partner with central marketing teams to execute integrated programs across paid media, lifecycle marketing, web, content, and outbound channels.\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp style=\"min-height:1.5em\"\u003eSupport Regional Events \u0026amp; Field Marketing: Partner with central events teams to plan and execute local marketing events to strengthen brand presence and generate pipeline.\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp style=\"min-height:1.5em\"\u003eAct as the Voice of the Market: Surface regional insights, customer feedback, and competitive intelligence to influence broader marketing strategy, positioning, and campaign development.\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp style=\"min-height:1.5em\"\u003eExecute and Optimize Programs: Partner with central marketing teams to execute high-impact regional marketing campaigns and programs, continuously measuring performance and optimizing for ROI.\u003c/p\u003e\u003c/li\u003e\u003c/ul\u003e\u003cp style=\"min-height:1.5em\"\u003e\u003cstrong\u003eWhat We're Looking For\u003c/strong\u003e\u003c/p\u003e\u003cul style=\"min-height:1.5em\"\u003e\u003cli\u003e\u003cp style=\"min-height:1.5em\"\u003e6+ years of experience across demand generation, product marketing, field marketing, or generalist marketing roles\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp style=\"min-height:1.5em\"\u003eStrong commercial acumen and experience aligning marketing strategy to pipeline and revenue outcomes\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp style=\"min-height:1.5em\"\u003eExperience operating cross-functionally in fast-paced, matrixed organizations\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp style=\"min-height:1.5em\"\u003eAbility to balance strategic thinking with hands-on execution\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp style=\"min-height:1.5em\"\u003eStrong communication and stakeholder management skills, including experience partnering with senior sales or regional leadership\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp style=\"min-height:1.5em\"\u003eExperience supporting or executing local events, field marketing initiatives, or customer activations\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp style=\"min-height:1.5em\"\u003eAnalytical mindset with experience using performance data to drive optimization and decision-making\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp style=\"min-height:1.5em\"\u003eProven ability to manage multiple priorities and influence outcomes across distributed teams\u003c/p\u003e\u003c/li\u003e\u003c/ul\u003e\u003cp style=\"min-height:1.5em\"\u003e\u003cstrong\u003eBonus Points For\u003c/strong\u003e\u003c/p\u003e\u003ul style=\"min-height:1.5em\"\u003e\u003cli\u003e\u003cp style=\"min-height:1.5em\"\u003eExperience supporting both SMB and Enterprise go-to-market motions\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp style=\"min-height:1.5em\"\u003eBackground in multi-region or localized marketing strategy\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp style=\"min-height:1.5em\"\u003eExperience partnering closely with sales leadership or regional GMs\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp style=\"min-height:1.5em\"\u003eFamiliarity with direct response, lifecycle, and multi-channel demand generation programs\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp style=\"min-height:1.5em\"\u003eExperience in high-growth environments\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp style=\"min-height:1.5em\"\u003eExperience in the healthcare industry and/or medical marketing\u003c/p\u003e\u003c/li\u003e\u003c/ul\u003e\u003cdiv style=\"min-height:1.2em;margin-top:0;margin-bottom:0\"\u003e \u003c/div\u003e\u003cp style=\"min-height:1.5em\"\u003e\u003cstrong\u003eJob ID\u003c/strong\u003e: J-1151\u003c/p\u003e\u003cp style=\"min-height:1.5em\"\u003eFor full-time positions, Dandy offers a wide range of best-in-class, comprehensive, and inclusive benefits tailored to each country where we operate. Our local benefits packages typically include healthcare, dental, mental health support, parental planning resources, retirement savings options, and generous paid time off—ensuring our team members are supported no matter where they live and work.\u003c/p\u003e\u003cp style=\"min-height:1.5em\"\u003eDandy is proud to be an equal-opportunity employer. We are committed to building a diverse and inclusive culture that celebrates authenticity to win as one. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, disability, protected veteran status, citizenship or immigration status, or any other legally protected characteristics.\u003c/p\u003e\u003cp style=\"min-height:1.5em\"\u003eDandy also fully complies with the Americans with Disabilities Act (ADA). We are dedicated to embracing challenges and creating an accessible, inclusive workplace for all individuals. If you require any accommodations for your interview or have any questions beforehand, rest assured that we will do everything we can to meet your needs. Visit Dandy Careers https://www.meetdandy.com/careers/ for more! \u003c/p\u003e\u003cp style=\"min-height:1.5em\"\u003eData Privacy Notice: By submitting your application, you consent to Dandy collecting, storing, and processing your personal information for recruitment purposes in accordance with our Privacy Policy https://www.meetdandy.com/privacy-policy/ and GDPR regulations. You have the right to access, rectify, or request the deletion of your data at any time by contacting \u003ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" href=\"https://www.meetdandy.com/privacy-requests/\"\u003ePrivacy Requests\u003c/a\u003e.\u003c/p\u003e