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demand generation marketing automation ai b2b marketing account-based marketing๐ Description
- Own marketing in the Americas for BFSI, incl. brand, demand gen, and pipeline.
- Drive integrated programs from planning to tracking and optimization.
- Align with sales needs, define programs, deliver in-region, measure success.
- Drive Account-Based Marketing for top target accounts with sales.
- Own end-to-end BFSI marketing plan for the Americas, with revenue tracking.
- Ensure flawless execution of events including tradeshows and sales events.
๐ฏ Requirements
- 5+ years in B2B field marketing, demand gen, or ABM with tech/software.
- Experience marketing to banking, financial services, or insurance.
- Experience marketing AI, data platform, cloud, or emerging tech.
- Excellent communicator with proven sales partnership.
- Proven ability to execute in fast-paced, hands-on environments.
- Willingness to travel and work independently.
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