Regional CRM Lead

📋 Description

• Own strategic CRM initiatives, turning objectives into data-driven campaigns.
• Collaborate with local marketing teams to align roadmaps and priorities.
• Lead multi-channel CRM programs (email, push, in-app) to boost engagement and retention.
• Integrate CRM with marketing, product, and design roadmaps for seamless experiences.
• Own campaign analytics, delivering insights and leadership-ready recommendations.
• Establish governance and QA standards for outbound communications and brand tone.

🎯 Requirements

• At least 7 years of progressive experience in loyalty program management, CRM strategy, or customer engagement, with a senior track.
• Preferably working in B2C tech/e-commerce with at least 3 years of managerial experience.
• Strong leadership and cross-functional collaboration in a global organization.
• Proven experience designing, launching, and optimizing complex multi-channel subscription programs.
• Excellent communication and presentation skills; able to articulate strategies to senior leadership.
• Experience with Iterable/Braze/CleverTap/Leanplum is preferred.

🎁 Benefits

• A key strategic role with regional scope and visibility.
• Lots of room to experiment, innovate, and own your roadmap.
• A strong learning environment with sharp and kind teammates.
• The chance to build scalable, data-led CRM programs with real impact.
• The opportunity to work across 10+ diverse markets and customer segments.
• Competitive salary and benefits, plus stock options.