Senior Ads Measurement Lead

Overview

Reddit is seeking a Senior Ads Measurement Lead to own and advance the measurement strategy for its advertising products. You will partner with product, data science, analytics, and marketing teams to design robust measurement frameworks, define KPIs, build dashboards, run experiments, and translate data into actionable insights that optimize ad performance and revenue growth.

Key Responsibilities

• Define, own, and evolve the measurement framework for Reddit’s advertising products and campaigns.
• Design and analyze experiments (A/B/n tests, quasi-experiments) to establish causal impact and guide product decisions.
• Build, maintain, and present dashboards and reports that communicate key ad metrics to cross‑functional stakeholders.
• Partner with product, engineering, data science, and marketing teams to instrument, validate, and improve data quality and instrumentation.
• Provide actionable insights to optimize ad performance, user experience, and revenue opportunities.
• Advise on measurement-related trade-offs and help shape product direction based on data-driven findings.

Qualifications

• 5+ years of experience in ads measurement, digital analytics, or marketing analytics.
• Strong experience with experimentation design and causal inference methods.
• Proficiency in SQL and data visualization/BI tools (e.g., Looker, Tableau, or equivalent).
• Excellent communication and stakeholder management skills; ability to tell a compelling data story to non-technical audiences.
• Bachelor’s degree or higher in a quantitative field (e.g., Statistics, Data Science, Computer Science, Economics).
• Experience collaborating with product, engineering, and marketing teams in a fast-moving environment.

Perks & About Reddit

Join a vibrant, globally distributed team at Reddit and help shape the future of online communities. Reddit offers a range of benefits and a culture focused on collaboration, impact, and learning.