Consumer Communications Senior Manager, UCAN

Reddit is a community of communities. It’s built on shared interests, passion, and trust and is home to the most open and authentic conversations on the internet. Every day, Reddit users submit, vote, and comment on the topics they care most about. With 100,000+ active communities and approximately 101M+ daily active unique visitors, Reddit is one of the internet’s largest sources of information. For more information, visit redditinc.com.

Location: US; Preference for New York or Los Angeles

Reddit’s Communications team tells our story inside and out. We align employees through internal rhythms while also informing the public with external programs across corporate, policy and safety, consumer/product, international, social/B2B, and trade communications. As the Consumer Communications Senior Manager, UCAN, you will primarily be responsible for helping develop and drive communication strategies in the U.S. and Canada that support consumer and lifestyle narratives aimed at increasing awareness and building affinity of Reddit amongst the general population. You will, at times, also work closely with other members of the communications team (e.g., product, corporate, policy, ads business) as well as collaborate with key stakeholders from the marketing and community teams on cross-functional efforts.

The role will sit on the Global Consumer and Product Comms Team, a team focused on growing awareness and affinity for Reddit and amplifying product narratives in the media.

We are a diverse team that is committed to building an inclusive environment. We’re not perfect, but we listen, admit our mistakes, and evolve. We believe your perspective, skills, passion, and empathy are just as important as degrees or brand names. We encourage applications from all people.

Responsibilities:

• Partner with the Global Consumer Communications Lead and key stakeholders to develop UCAN consumer comms strategies
• Identify press, brand partnership, and event opportunities that will drive new users to Reddit and/or build affinity for Reddit amongst existing users.
• Stay up to date on consumer and social trends to identify and execute on proactive communications.
• Act as day-to-day agency lead as it relates to overall management, reporting, contract renewals, RFP processes, etc.
• Conduct media relations activities as needed on a national and regional level, including reporter meetings, newsjacking and feature pitch development, and media outreach.
• Develop press materials as needed, i.e., media lists, corporate blog posts, reporter education tools, etc.
• Collect and analyze quantitative data sets, converting them into newsworthy narratives for storytelling purposes.
• Oversee the creation and distribution of press newsletters, evolving them as needed for effectiveness.
• Manage press inquiries for Reddit users and communities and conduct outreach to interview subjects.
• Partner with product comms to identify consumer press opportunities for product launches and features.

What We Expect From You:

• Bachelor's degree or equivalent practical experience
• 8+ years of experience working in consumer or brand communications in the U.S. with demonstrated experience in executing consumer/lifestyle communications strategies.
• Experience working with global counterparts and/or on press campaigns outside of the U.S.
• Passion for seeking out story opportunities, pitching, and building media relationships across a variety of beats, including pop culture, style, sports, entertainment, food, travel, health/wellness, and more.
• Entrepreneurial spirit, strong execution skills and an ability to take initiative and drive projects independently
• A mix of analytical and creative - someone who is adept at spotting inefficiencies and scaling efforts, but is also excited to turn data points into fun narratives.
• Exceptional communication skills to collaborate effectively with internal teams, Reddit moderators, Reddit users and journalists.
• Knowledgeable about Reddit’s communities and user behaviors.
• A sense of humor and a love of digital culture would be ideal.

Bonus points:

• Experience working on consumer tech and/or sports campaigns
• Experience working remotely and across different timezones
• Experience working with U.S. regional press and/or Canadian press