Marketing Analytics Manager

Reach Financial, LLC. seeks a Marketing Analytics Manager in New York, NY responsible for the following:

• Build industry leading full funnel measurement frameworks to determine the return on marketing investments across digital marketing channels including SEO/SEM, Affiliate, Display, and Social channels through deep understanding of consumer behavior.
• Conduct analysis to identify the most effective marketing target for digital channels using both digital behavioral data as well as offline credit bureau data.
• Own the measurement plan across digital marketing channels, including partnering with tech team to identify and close data gaps, channel-specific measurement, and driving multi-channel attribution work forward with decision science.
• Evaluate new digital and social data source and vendors by conducting back-test analysis, business sizing and creating business use case for new data.
• Design and implement digital media testing plan through partnership with the acquisition team, analyze test results and provide recommendations for future business improvement.
• Own the analytics and data framework for performance marketing spend including paid media and incentives.
• Execute on a wide range of analyses – descriptive measurement and reporting, dashboarding, ad hoc inquisitive problem solving and predictive forecasting.
• Work closely with channel leads to drive high visibility analytics projects, with topics ranging from channel optimization, spend decisions, targeting, and experimental design.
• Cross functionally collaborate with multiple teams including marketing, product, engineering, and analytics to launch new initiatives and products.
• Come up with success metrics to measure impacts of these new products and initiatives.
• Continuously identify opportunities for improved channel growth and lead the development of data-driven channel strategies.
• Own the data, analytics, and reporting to empower the growth team and guide business decisions.

 This position allows for a hybrid schedule with three (3) days in office and two (2) days remote.

Minimum Requirements:          

Master’s degree (or foreign equivalent) in Applied Math, Statistics, Engineering, Computer Science, or related disciplines and three (3) years of experience as a Team Lead is required. Must have at least three (3) years of experience with working as a “full-stack” marketing analyst to scope projects; writing and functionalizing code, designing and running tests, surfacing and visualizing results, monitoring outcomes, and presenting succinct strategies because of analyses; digital marketing, risk analytics, segmentation, experimental design, and statistical testing; one or more statistical analysis tools including Python, SAS, R, SQL; machine learning models and data visualization tools including Tableau and Salesforce; working in a cross functional role with multiple stakeholders and leads from different teams (both technical and non-technical); and working with large data sets and Big Data tools including AWS and Spark.

Salary: $102,482.00 - $130,000.00 per year

Apply at: https://www.reach.com/corporate/careers, reference ID #281. Reach Financial, LLC is an EEO/AA employer. No calls.