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Web/App Behavior Data Analyst

Hybrid

Added
1 month ago
Location
Type
Full-time
Salary
Not Specified

About us

We are Raven, a unique blend of consulting, creative and technology capabilities united with a single focus: Creating the next wave of growth for our clients based on business disruption and acceleration.

We untap New Horizons. In a world that faces unprecedented challenges both from a business and market

dynamics, with the increasing demand of an evolving customer and collaborator, we are the wingman of our clients to cope with their growth challenges.

Just for a Few. We support leaders and market creators to innovate commercial disruptions and accelerate growth, combining strategy, design, innovation, and technology. Many organizations preach the same promise, but only a few delivers on it. We are among those.

Global Reach. Since our inception, we have developed projects with top-tier organizations throughout Latin America and Europe. We are currently expanding beyond.

We are not a consulting Company. We work differently from traditional consultants. We are not another

consulting boutique, nor we want to be. We are fast and agile as a start-up, but precise and narrow focus on

delivering value to our clients.

For you. We support your professional and personal development. We provide freedom to develop and a unique work environment that rewards each member of our team professionally and personally.

Our Verticals. We organize across four business lines: Business Design, Product & Design Experience, Growth and Tech.These business lines create a seamless and yet synergetic value proposition for our clients.

We Design to Build. This is what we do, we conceive unique value propositions that then we take to market!

About you

We look for individuals who dare to challenge themselves to achieve the extraordinary. Here comes the ones who change things trying to get there faster where no one has gone. Making things happen delivering results without limits.

Here comes those who transform the present to conquer the businesses of the future, and the ones who release change through design. You must think, act, and behave with an owner's mentality that is permanently reinventing itself.

Here are those of us who want to make the imposible posible.

Our work place

You must be a natural team player and should feel comfortable working with professionals from diverse disciplines, backgrounds, and countries.

We embrace work-life balance: the well-being of our people is a priority for us.

A culture of learning and creating is promoted around the world: diversity will allow us to strengthen our impact.

We encourage innovation and disruption.

We understand that changes will occur, and that adaptability is essential to help when they do happen.

Collaboration is emphasized and rewarded.

Tu Rol

Responsable de recopilar, analizar e interpretar datos de comportamiento del usuario de aplicaciones web. Proporcionará información que impulse la optimización del rendimiento de la web/app, la experiencia del usuario y los resultados. Sólida mentalidad analítica, experiencia con herramientas de análisis web y capacidad de traducir datos en recomendaciones prácticas.

Responsabilidades

Recopilación y gestión de datos:Implementar y administrar herramientas de análisis web (por ejemplo, Matomo, Google Analytics) para rastrear las interacciones de los usuarios.Garantizar la integridad y exactitud de los datos recopilados.Desarrollar y mantener paneles de control e informes automatizados.

Análisis de los datos:Analizar los datos de comportamiento del usuario para identificar patrones, tendencias y

conocimientos.Realizar pruebas A/B y pruebas multivariadas para evaluar el impacto de los cambios en la aplicación web.Realizar análisis de embudo/funnel, análisis de cohortes y segmentación de usuarios para comprender los diferentes comportamientos de los usuarios.

Informes e insights:Preparar informes y visualizaciones detallados para presentar los hallazgos..Proporcionar recomendaciones prácticas para mejorar la experiencia del usuario, las tasas de conversión y el rendimiento general de la aplicación

web.Colaborar con PO, diseñadores, desarrolladores para implementar cambios basados ​​en datos.

Estrategia y Optimización:Desarrollar y perfeccionar KPI para medir el éxito de las iniciativas de aplicaciones

web.Monitorear e informar sobre el desempeño de los cambios implementados.Mantenerse actualizado con las tendencias de la industria y las mejores prácticas en análisis web y análisis del comportamiento del usuario.

Requisitos

- Licenciatura en ciencia de datos, estadística, informática, marketing o un campo relacionado.

- Más de 3 años de experiencia en análisis web, análisis de datos o un puesto similar.

- Dominio de herramientas de análisis web (p.ej., Matomo, Google Analytics, Adobe Analytics, Mixpanel, Hotjar).

- Fuertes habilidades analíticas con capacidad para interpretar conjuntos de datos complejos.

- Experiencia con SQL, Python, R u otras herramientas de análisis de datos.

- Excelentes habilidades de comunicación y presentación.

- Capacidad para trabajar colaborativamente en un ambiente de equipo.

- Fuertes habilidades de resolución de problemas y atención al detalle.

Habilidades y experiencias

- Maestría en un campo relacionado.

- Experiencia con herramientas de visualización de datos (p.ej., Tableau, Power BI).

- Familiaridad con las tecnologías web front-end (por ejemplo, HTML, CSS, JavaScript).

- Conocimientos de SEO y estrategias de marketing digital.

Additional Information

Our benefits!

🎁 My Birthday: afternoon off on your birthday

🚚 Moving Day: we support that you can move in calmly and settle into your new home

🔎 Raven Hunters: recommend profiles that you know and that you think can make a perfect match with our organization

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