PR Consultant

We’re looking for an experienced US-based PR Consultant to drive a high-impact product launch and amplify market awareness of Coupler.io. This role requires a strong understanding of the US media landscape, deep experience in SaaS launches, and the ability to craft and execute strategic PR initiatives that generate measurable business results.

• Proven PR experience in digital products, ideally in high-growth B2B tech, SaaS, or agency within the US market
• Hands-on experience with B2B SaaS go-to-market strategies
• Strong media relations in the US market with established media contacts
• Deep understanding of local marketing dynamics, media landscape, and buyer behavior
• Proven success running product launches that drive engagement, adoption, and revenue
• Strategic planning combined with hands-on execution
• Ability to quickly understand and articulate technical products
• Data-driven mindset with a strong focus on KPIs and measurable outcomes
• Demonstrable SaaS launch experience with quantitative results
• Portfolio showcasing signup growth, MRR increase, or similar performance metrics

• Develop and execute a comprehensive hard launch strategy by reviewing existing materials, running a multi-channel launch campaign (PR, content, partnerships, paid), building a clear timeline with milestones, and defining success metrics with a tracking plan
• Plan and run PR activities before and after product feature launches, ensuring maximum visibility and strong media engagement
• Achieve KPIs, including measurable signup growth, increased MRR/revenue, stronger brand awareness and engagement, and establishing a sustainable foundation for long-term growth
• Partner closely with Product Marketing team to align messaging and identify PR opportunities
• Continuously monitor, analyze, and report on PR performance, media coverage, and opportunities for improvement

• Experience with data analytics and reporting tools (Google Sheets, Looker Studio, Power BI, etc.)
• Product Marketing background