Related skills
ctv programmatic publisher development openrtb ads.txt๐ Description
- Recruit and onboard premium CTV publishers; expand to digital publishers.
- Negotiate and establish publisher partnerships, securing app-ads.txt / ads.txt.
- Build and manage a pipeline of target publishers, from outreach to signed agreements.
- Develop strong, trusted relationships with publisher programmatic teams.
- Partner with demand and operations to ensure activation of new supply.
- Monitor trends in CTV and programmatic supply to inform strategy.
๐ฏ Requirements
- 4โ8 years in Publisher Development or BD at an SSP/CTV network.
- Established relationships with US CTV publishers (apps, AVOD, FASTs).
- Strong negotiation and relationship-building skills.
- Knowledge of programmatic supply mechanics (app-ads.txt, OpenRTB).
- Entrepreneurial, persistent, and able to drive partnerships end-to-end.
- Experience taking publisher integrations from outreach to activation.
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