Related skills
machine learning ai programmatic advertising ctv appsflyerπ Description
- Develop and lead APAC programmatic media strategy
- Identify growth opportunities across new markets, platforms, formats
- Execute and optimize media buying across auctions, PMPs, PG
- Leverage AI and ML to improve targeting, bidding, and creative
- Define best practices across frequency capping, remarketing, brand safety, and DCO
- Research and test emerging channels such as contextual targeting, CTV, DOOH
π― Requirements
- Strong hands-on experience in programmatic advertising across app and web
- Deep understanding of programmatic trends, tech, and best practices
- Existing relationships with programmatic platforms and networks
- Experience with AppsFlyer products is a plus
- Strong analytical and reporting skills
- Strong APAC-focused programmatic experience
π Benefits
- Competitive salary and benefits
- Work-from-home arrangement (may vary by team)
- Equal opportunity employer
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