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crm b2b saas demand generation enterprise software marketing automation📋 Description
- Own the virtual workshop program end to end.
- Define strategy, calendar, themes and topics.
- Coordinate speakers, manage production, host sessions.
- Run post-event follow-up and pipeline integration.
- Coordinate cross-functional partners and troubleshoot ops.
- Measure impact and optimize the program motion.
🎯 Requirements
- Experience in demand generation or community marketing at a B2B SaaS company.
- Experience marketing to technical/developer audiences in enterprise software.
- Experience owning webinar platforms, registration, lead routing, reporting.
- Experience building or scaling an enterprise customer community program.
- Comfortable partnering with Sales and Customer Success on follow-up motions and pipeline outcomes.
- Strong instincts for process design, project management, and operational rigor.
- Experience with marketing automation, CRM workflows, and event tooling.
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