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marketo customer data platform omnichannel salesforce marketing cloud sendgrid📋 Description
- Lead B2C and client digital engagement across full lifecycle.
- Drive onboarding, engagement, retention via omnichannel experiences.
- Blend marketing, product thinking, lifecycle strategy, and analytics.
- Develop and execute a comprehensive B2C digital engagement framework.
- Partner with teams to boost product usage and customer health.
- Define segmentation and personalization to improve engagement.
🎯 Requirements
- 5-7 years in customer engagement or B2C digital marketing.
- Strategic thinker with strong execution.
- Strong communication, presentation, and problem solving skills.
- Experience with marketing automation platforms: Salesforce Marketing Cloud, Marketo.
- Experience with CDPs and personalization engines; data-driven.
- Bachelor's degree or equivalent.
- Cross-functional collaboration and stakeholder management.
🎁 Benefits
- Remote Work
- Career Advancement & Professional Development
- Employee Recognition
- LinkedIn Learning Platform
- Health, Dental & Vision Insurance
- 401(k) + Employer Match
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