Program Director- Audience Based Marketing

📋 Description

• Own the ABM operating system: cadence, docs, templates, reporting.
• Define roles across strategy, analytics, creative, media, web, CRM.
• Establish recurring meeting cadences and performance readouts.
• Build master ABM plan across phases: discovery to analysis.
• Manage dependencies and approvals to ship channel deliverables on time.
• Track delivery across ABM workstreams: OLA/display, social, CRM, landing pages.

🎯 Requirements

• Bachelor's degree in Marketing, Business, or Communications.
• 10-12+ years of program/project management in an agency or perf marketing.
• Experience leading multi-workstream programs across media, creative, analytics.
• Client-facing skills with ability to negotiate priorities and deadlines.
• Proficiency with PM tools: Excel, PowerPoint, Word; Jira/Smartsheet/Asana.
• Familiar with test-and-learn, cross-channel reporting; CRM coordination a plus.

🎁 Benefits

• Hybrid work model with in-office ~4 days/week.
• Competitive compensation and benefits.
• Access to WPP Benefits program.