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market analysis ai audience targeting cost-per-action bidding📋 Description
- Develop and maintain product strategy for Roku's performance advertising portfolio.
- Analyze ad delivery, bidding, targeting, forecasting, and measurement for gaps.
- Collaborate with PM, Ad Sales, Ops, and Legal to unblock revenue and scale GTM.
- Establish scaling frameworks for Roku direct channels and in-stream video ads.
- Own GTM initiatives; ensure cross-functional alignment and outcomes.
- Own operational readiness and launch for new performance buying products.
🎯 Requirements
- 4+ years in strategy/ops, growth or performance marketing in digital advertising.
- Experience managing performance budgets and optimization decisions.
- Shape product strategy via market analysis, competitive insights, cross-functional alignment.
- Strong systems thinker; scale operational processes for measurable outcomes.
- Excellent communicator; analytical, detail-oriented.
- Experience using AI to boost research productivity and reporting.
🎁 Benefits
- Global mental health and financial wellness support
- Health, dental, and vision insurance
- Life and disability insurance
- Parental leave and wellness benefits
- Retirement options (401(k)/pension)
- Paid time off and vacation
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