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ai go_to_market measurement_and_attribution📋 Description
- Develop and maintain product strategy for Roku's performance ads portfolio.
- Analyze ad delivery, bidding, targeting, forecasting, and measurement.
- Partner with Product, Ad Sales, Operations, and Legal to unlock revenue.
- Establish scaling frameworks across direct channels and in-stream ads.
- Own GTM initiatives and ensure cross-functional alignment.
- Own onboarding and launch readiness for new performance buying products.
🎯 Requirements
- 4+ years in strategy and ops, growth or performance marketing in digital ads.
- Experience managing performance budgets and optimization decisions.
- Shaped product strategy via market analysis, insights, cross-functional alignment.
- Strong systems thinker; scale operations and measurable outcomes.
- Excellent communication, analytical, and detail-oriented skills.
- Experience using AI to boost productivity in research and briefs.
- Proven growth and increasing responsibility in prior roles.
🎁 Benefits
- Health, life, disability, and family benefits
- Equity awards and retirement options
- Parental leave and wellness programs
- Paid time off and vacation
- Global mental health and financial wellness resources
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