Related skills
retention braze lifecycle marketing adobe campaign salesforce marketing cloud📋 Description
- Own lifecycle churn mitigation strategy across the subscriber lifecycle.
- Design at-risk lifecycle interventions: active and passive churn.
- Translate signals and churn models into scalable lifecycle programs.
- Collaborate with Lifecycle, Analytics, Product, and Marketing Ops teams.
- Lead experiments across retention programs and timing.
🎯 Requirements
- 8+ years of experience in product marketing, lifecycle/CRM, or growth.
- Proven track record reducing churn and increasing LTV.
- Analytical with experience using behavioral and cohort data.
- Hands-on with Braze, Iterable, Salesforce Marketing Cloud, Adobe Campaign.
- Cross-functional leadership across Product, GTM, Analytics, and Eng.
- Strong in structured experimentation (A/B, multivariate).
🎁 Benefits
- Competitive compensation plus bonus potential.
- Flexible time off to support work-life balance.
- Comprehensive medical, dental, vision, and life insurance.
- HSA, FSA programs, and 401(k) with employer match.
- Employer-paid commuter benefits.
- Parental support and pet-friendly offices.
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