Related skills
analytics positioning product marketing messaging ai📋 Description
- Define positioning and messaging for WHOOP AI and core features.
- Lead end-to-end go-to-market for feature launches.
- Partner with Product to infuse member voice into roadmaps.
- Collaborate with Brand, Creative, Lifecycle, and Growth to activate launches.
- Set launch KPIs with Analytics; use data to refine messaging and adoption.
- Monitor competitors and AI trends to sharpen product positioning.
🎯 Requirements
- 8+ years in B2C product marketing, AI or subscription products.
- Proven GTM success for software features with adoption impact.
- Experience creating positioning for technical or AI capabilities.
- Strong cross-functional collaboration across Product, Brand, Creative, Analytics.
- Excellent written/verbal communication; launch briefs and enablement.
- Data-informed with KPI definition and iterative optimization.
🎁 Benefits
- Equity package included and comprehensive benefits.
- Diverse and inclusive environment.
- On-site Boston role with relocation consideration.
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