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positioning sales messaging go_to_market pbm📋 Description
- Own go-to-market for PBM/pharmacy navigation solutions.
- Collaborate with Product, Sales, and Consultant Relations on messaging.
- Refine positioning for pharmacy solutions to employers and consultants.
- Create sales assets: narratives, talks, objections, proof points.
- Drive go-to-market launches and channel execution for updates.
- High-visibility role with immediate credibility and impact.
🎯 Requirements
- 6+ years of product marketing, with pharmacy benefits focus.
- Direct familiarity with self-insured employers and benefits consultants evaluating pharmacy solutions.
- Strong writing; deliver audience-ready materials independently.
- Experience in B2B healthcare; benefits navigation or health plan a plus.
- Ability to translate market needs into compelling positioning and messaging.
- Comfort prioritizing and acting quickly in fast-paced environments.
🎁 Benefits
- Flexible time off/PTO and 13 paid holidays.
- Competitive medical, dental, and vision coverage.
- 401(k) with company match and retirement planning.
- Mental health and wellness benefits.
- Life, disability, and supplemental insurance options.
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