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positioning saas messaging ai segmentation📋 Description
- Develop SMB GTM across ChatGPT Business, API, Codex, and new launches.
- Define segmentation, positioning, and messaging for SMB personas.
- Collaborate with product/research to translate tech into user messaging.
- Leverage market research and competitive analysis for positioning and growth.
- Create/manage campaigns, content, and materials to drive adoption.
- Analyze usage data and feedback to refine strategies.
🎯 Requirements
- 12+ years in product/segment marketing in tech or SaaS.
- Experience marketing platform/developer/product-led offerings to SMB/mid-market.
- Strong understanding of AI tech; articulate value to tech/non-tech users.
- Led successful product launches or growth initiatives.
- Cross-functional collaboration in fast-paced environments.
- Customer-back approach to segmentation, positioning, lifecycle strategy.
🎁 Benefits
- Hybrid work model: 3 days in office per week.
- Relocation assistance for new employees.
- Based in San Francisco, CA.
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