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content creation product launch gis arcgis online marketing software📋 Description
- Develop go-to-market strategies for Esri products
- Spearhead the communication strategy for product changes and pricing at events
- Understand user and buyer needs to create personas, positioning, and messaging
- Lead, coordinate, and execute product launches and multi-channel enablement
- Partner with cross-functional teams to drive awareness and adoption
- Create engaging content for web pages, videos, case studies, and resources
🎯 Requirements
- 2+ years in product, industry, or corporate marketing or related field
- Proven verbal and written communications; translate technical info for non-technical audiences
- Strong interpersonal skills; thrives in cross-functional teams
- Experience with current marketing software, systems, and tools
- Bachelor's degree in business, marketing, or related field
- Ability to travel 10-20% for meetings, events, and tradeshows
🎁 Benefits
- Health, dental, vision, and life insurance for employees and families
- 401(k) and profit-sharing programs
- Minimum 80 hours vacation plus 12 paid holidays per year
- Opportunities for personal and professional growth
- Equal opportunity employer with commitment to diversity and inclusion
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