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retention cross-functional collaboration pricing strategy lifecycle marketing arpu📋 Description
- Develop positioning and messaging for new products.
- Drive attach rate growth through targeted cross-sell and upsell campaigns across in-app, email, paid, and owned channels.
- Partner with Lifecycle Marketing to design personalized journeys that introduce add-ons at high-intent moments in the member lifecycle.
- Identify behavioral signals and segmentation strategies to optimize offer timing and relevance.
- Design and execute experiments to increase conversion, ARPU, and overall member lifetime value.
- Collaborate with Product on pricing, bundling, merchandising, and in-product placement strategies.
🎯 Requirements
- 5+ years of experience in subscription, DTC, consumer tech, fintech, travel, or similar consumer services.
- Experience driving cross-sell, upsell, bundling, or expansion revenue strategies.
- Proven ability to translate product value into compelling member-facing narratives.
- Strong cross-functional collaboration across Product, Analytics, Lifecycle, and Growth.
- Comfortable testing, iterating, and optimizing in fast-moving environments.
- Experience shaping positioning and messaging for new offerings.
🎁 Benefits
- Comprehensive healthcare plans
- Fertility and adoption/surrogacy support
- Flexible time off
- Annual wellness stipend
- Free OneMedical memberships for you and dependents
- 401(k) with employer match
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