Drive ideation, strategy, and execution of scaled paid campaigns to grow pipeline.
Optimize campaigns to improve key metrics (suspects, MQLs, SQOs, signups).
Partner with campaigns, design, analytics, ops, product marketing, and regional teams.
Report campaign performance and roadmap to stakeholders.
Lead audience management to reach the right users.
Analyze campaign effectiveness and shift spend to maximize value.
Identify weaknesses and create improvement plans for the paid program.

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