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b2b saas gtm positioning messaging product launches๐ Description
- Develop and execute go-to-market strategies for our products.
- Lead end-to-end product launches with cross-functional teams.
- Craft positioning and messaging that resonates with buyers.
- Enable the sales team and drive product awareness and adoption.
- Analyze market feedback to inform strategy and roadmaps.
๐ฏ Requirements
- Bachelor's degree in Marketing/Business/Communications or equivalent.
- 4โ6 years in product marketing; 2+ years owning positioning and GTM.
- Strong ability to develop clear, differentiated messaging.
- Experience leading end-to-end product launches cross-functionally.
- VoC research, win/loss analysis, and data-driven strategy.
- Able to influence stakeholders without direct authority.
- Excellent written and verbal communication for executives, sales, and customers.
- Manage multiple priorities in a fast-paced, matrixed environment.
๐ Benefits
- Medical, Dental, and Vision insurance
- Flexible spending accounts and 401(k)
- Flexible PTO and work-life balance
- Mental health support and gym reimbursement
- RSUs with 3-year vesting
- Coursera subscriptions and growth courses
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