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data analytics gtm positioning product marketing sales enablement๐ Description
- Own messaging and positioning for key products, translating capabilities into customer value
- Lead go-to-market planning for launches, audiences, value props, enablement, adoption
- Create sales enablement materials: decks, talk tracks, battlecards, and one-pagers
- Partner with Product Management on roadmap priorities, needs, trends, and differentiation
- Support analyst relations and market briefings with strong narratives and proof points
- Use insights to inform positioning, packaging, and strategy
- Develop persona-led messaging for industries and markets
๐ฏ Requirements
- 3+ years of experience in product marketing, ideally in B2B SaaS, martech, or AI
- Strong ability to turn complex products and technical capabilities into simple, differentiated, benefit-led messaging
- Experience building go-to-market strategies for new products, major launches, or strategic repositioning initiatives
- Excellent writing and storytelling skills, with the ability to create executive-ready narratives, sales decks, customer-facing content, and internal enablement
- Commercial mindset with strong understanding of B2B sales motions, buyer personas, competitive positioning, and revenue impact
- Experience with AI, data analytics, social listening, media monitoring, or consumer intelligence is a strong plus
๐ Benefits
- Additional Premium Health insurance
- Sodexo food vouchers equal to 80 lv per month
- 25 days of vacation
- Flexible benefits (Re:benefit)
- Udemy subscription
- Flexible work from office or remote
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