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data analytics b2b saas gtm positioning sales enablement📋 Description
- Own messaging and positioning for key products across Cision.
- Lead go-to-market planning for launches and initiatives.
- Create sales enablement materials: decks, talk tracks, and one-pagers.
- Partner with Product Management on roadmap priorities and market trends.
- Support analyst relations and market evaluations with strong narratives.
- Use customer, competitor, and market insights to inform strategy.
- Develop persona-led messaging for industries and markets.
🎯 Requirements
- 3+ years in product marketing, ideally B2B SaaS, martech, or AI.
- Translate complex products into simple, differentiated messaging.
- Experience building GTM strategies for launches or repositioning.
- Excellent writing and storytelling for exec narratives and enablement.
- Strong understanding of B2B sales motions, buyer personas, and positioning.
- Experience with AI, data analytics, social listening, or media monitoring is a plus.
🎁 Benefits
- Friendly and welcoming environment focused on people, learning & development.
- 25 vacation days with extra days after age and after children.
- Cafeteria benefit via SZEP card.
- Medicover private health insurance for employees and their family.
- Udemy access as part of extensive learning program.
- Hybrid/remote-friendly options and flexible working.
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