Related skills
fintech email braze lifecycle marketing push notifications📋 Description
- Understand market needs; segment customers; assess trends and competition.
- Create positioning and messaging; define value propositions.
- Deliver go-to-market strategies; run multi-channel campaigns (email, SMS, push, in-app).
- Strategy and planning: drive cross-functional strategy, goals, and execution.
🎯 Requirements
- 5-7 years in product marketing, B2C focus; fintech preferred.
- 1-3 years in lifecycle marketing.
- Experience using insights/data for segmentation, messaging, experiments.
- Lifecycle campaigns across email, SMS, push, in-app; Iterable/Braze a plus.
- Strong leadership and communication; collaborate cross-functionally.
- Strategic thinker with hands-on, roll-up-your-sleeves attitude.
🎁 Benefits
- Offices in Denver, San Francisco, and New York City.
- Hybrid schedule: 2-3 office days per week.
- SF office covers SF and San Jose metro.
- Non-office days require reliable internet.
- Equal opportunity employer; accommodations available.
- Applicant privacy and fraud-disclaimer notices.
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