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growth marketing b2b saas product marketing marketing automation experimentation📋 Description
- Partner with Growth product and engineering to map journeys and boost activation.
- Develop lifecycle messaging for emails, dashboards, and in-product surfaces.
- Own end-to-end growth programs: briefs, copy, legal reviews, MarTech, localization.
- Advocate for self-serve users; translate product value into clear narratives.
- Design and run experiments to optimize messaging, targeting, and channels.
- Drive cross-sell/upsell using behavioral signals and personalized content.
🎯 Requirements
- 5-7 years of relevant work experience in product marketing, growth marketing, lifecycle marketing, or related field.
- At least 3 years of experience in B2B SaaS or platform environments, ideally self-serve or product-led growth.
- Demonstrated experience developing lifecycle or growth marketing programs with measurable results.
- Track record of working cross-functionally with product, engineering, and data teams to ship growth initiatives.
- Strong writing skills with a portfolio of customer-facing content or campaigns.
- Experience working with developer or startup audiences.
- Familiarity with experimentation frameworks and growth metrics (activation rates, funnels, retention).
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