Related skills
tableau amplitude databricks braze salesforce marketing cloud๐ Description
- Design and optimize omnichannel lifecycle marketing campaigns.
- Drive activation, engagement, retention, referrals, and cross-sell.
- Own engagement marketing roadmap; prioritize by impact and data.
- Lead A/B testing to optimize content, offers, timing, and segmentation.
- Partner with Product, Analytics, Creative, Marketing Ops, and Legal.
- Track KPIs and campaign performance; share insights.
๐ฏ Requirements
- 5+ years of lifecycle and/or product marketing, ideally in finance/fintech.
- Hands-on CRM and marketing automation platforms (Braze, Iterable, Salesforce Marketing Cloud).
- Strong audience segmentation, personalization, and behavioral targeting.
- Proven experience with A/B tests, experiments, and iteration roadmaps.
- Cross-functional collaboration with Product, Analytics, Design, Legal, and Ops.
- Experience with Databricks, Tableau, Amplitude; translate data into recommendations.
๐ Benefits
- Competitive base salary, equity, and health benefits.
- 401(k) plan with company match.
- Remote-friendly (US) and flexible time off.
- Growth opportunities in a mission-driven culture.
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