Product Marketing Manager

📋 Description

• Develop data-driven messaging and positioning to drive market engagement and acquisition.
• Define market segmentation, size, and personas; track trends to inform GTM.
• Synthesize insights from customer, sales, and market conversations for GTM messaging.
• Lead creation of strategic marketing assets: decks, one-pagers, enablement, ebooks, videos.
• Lead competitive intelligence to inform positioning and pricing.
• Lead end-to-end launch plans for new features and offers, ensuring seamless execution.
• Develop pricing models with Product, Finance, and Sales, ensuring competitiveness and profitability.
• Collaborate with Demand Gen and Content to drive campaigns, pipeline, and conversions.
• Partner with Product to influence roadmap based on customer and market dynamics.
• Deliver enablement programs to train GTM teams on features and offerings.
• Proven ability to build messaging, enablement, and GTM strategies delivering results.
• Distill complex ideas into clear narratives for technical and non-technical audiences.

🎯 Requirements

• 3+ years marketing in SaaS/government/finance; 2+ years in product marketing.
• Bachelor's in Business/Finance/Marketing; Master’s preferred.
• Strong cross-functional networking and stakeholder management.
• Analyze market trends, customer pain points, and regulatory landscapes.
• Proven track record producing high-quality marketing assets at scale.
• Experience leading cross-functional GTM launches.
• Ability to discuss pricing, budget, and revenue with executives.
• Self-motivated, results-driven; able to manage multiple priorities.