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crm email marketing retention lifecycle marketing push notifications📋 Description
- We’re seeking a Product Marketing Manager to scale Fam’s lifecycle engine.
- Own CRM end-to-end, drive activation and retention.
- Turn engagement channels into a scalable growth lever.
- Role at the intersection of product, growth, and user behavior.
- Requires strong ownership of lifecycle journeys and experiments.
🎯 Requirements
- 5–7 yrs in B2C product marketing / CRM / lifecycle
- Hands-on with CleverTap, MoEngage, or WebEngage
- Strong engagement metrics knowledge: CTR, open rate, retention
- Experience owning push, WhatsApp, email end-to-end
- Proven retention and repeat usage driver
- Data-driven with experimentation mindset; AI native
- High ownership; moves fast
🎁 Benefits
- Opportunity to shape a category-defining brand in India
- Work directly with founders and leadership
- Own a high-impact growth lever from day one
- Fast-paced, high-ownership culture
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