Related skills
market research b2b saas product marketing sales enablement ai📋 Description
- Define and execute GTM strategies for new features and growth initiatives.
- Synthesize market dynamics, buyer trends, and regulatory considerations for practice groups.
- Translate capabilities into differentiated value for executive/clinical buyers; develop messaging frameworks.
- Enable Sales with value propositions, messaging tools, and competitive insights; SME in complex sales.
- Collaborate with Customer Success to align messaging across acquisition, adoption, expansion.
- Leverage AI-enabled tools and modern workflows to accelerate research and outputs while owning strategy.
🎯 Requirements
- Bachelor's degree; advanced degree or equivalent experience desired.
- 4-6 years of Product Marketing experience in B2B SaaS.
- Healthcare technology experience required; provider/post-acute/practice group preferred.
- Experience with Pragmatic Marketing or SVPG or PMA; certifications a plus.
- Proven ability to create compelling value propositions and messaging; support pipeline for new offerings and expansions.
- Demonstrated ability to leverage AI and automation tools to enhance analysis and content development; governance awareness.
🎁 Benefits
- Benefits starting Day 1
- Retirement Plan Matching
- Flexible Paid Time Off
- Wellness Support Programs
- Parental & Caregiver Leaves
- Fertility & Adoption Support
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