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gtm partnerships defi crypto abm📋 Description
- Translate technical products into sales materials for DeFi builders and users.
- Maintain a sales enablement library with version control.
- Support sales, BD, account management, and customer success with resources.
- Execute co-marketing with ecosystem partners: manage timelines and launches.
- Manage partner relationships; provide BD with tailored collateral.
- Execute 2-3 ABM campaigns across channels.
🎯 Requirements
- 5+ years in product marketing; 3+ years in crypto; DeFi infra preferred.
- Track record launching technical products with GTM, enablement, and co-marketing.
- Experience marketing to institutions/TradFi; bridge crypto infra to traditional finance.
- Strong collaboration with ecosystem partners on co-marketing campaigns.
- Comfort with DeFi, restaking, tokenomics, and on-chain mechanics.
- Excellent storyteller; collaborative, cross-functional; dev marketing experience helpful.
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