Related skills
data analysis product marketing cross-functional collaboration marketing campaigns mobile apps📋 Description
- Develop and implement product marketing strategies for Duolingo Math.
- Collaborate with product, design, engineering, and marketing teams for launches.
- Conduct consumer research and competitive analysis to inform value proposition and feature positioning.
- Develop go-to-market plans for new features, including messaging and promotions.
- Collaborate with marketing and design teams to develop high-impact campaigns across in-app, ASO, social, email, and content.
- Track campaign performance and provide actionable insights for optimization.
🎯 Requirements
- Bachelor’s degree in marketing, business, or related field (Master’s preferred).
- Proven product marketing experience in consumer tech with successful programs.
- Strong understanding of the mobile app market and consumer digital products.
- Excellent written and verbal communication; ability to tell compelling stories.
- Data-driven decision making to optimize campaigns and ROI.
- Experience leading cross-functional teams and multiple projects.
- Strong leadership and collaboration across org levels.
- Experience marketing educational products for kids (apps, games, or classroom tools) a plus.
🎁 Benefits
- Benefits page: see details in the job posting.
- Accommodations available: accommodations@duolingo.com.
- Duolingo is an Equal Employment Opportunity employer.
- Applicant Privacy Notice: a privacy notice is available.
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