Product Marketing Manager, Direct-to-Consumer

📋 Description

• Partner with Product Management to develop and maintain the multi-quarter DTC strategy and roadmap
• Translate product and business objectives into integrated DTC campaigns across all relevant touchpoints
• Define channel roles and measurement frameworks, so each touchpoint has clear objectives and KPIs across awareness, consideration, conversion, and retention
• Partner with Lifecycle/CRM to design and optimize triggered, transactional, and promotional email programs that support DTC goals
• Set up test-and-learn plans, including A/B tests on messaging, offers, creative, and funnel flows
• Use analytics and experimentation results to continuously refine targeting, creative, and placement strategies to improve conversion and revenue

🎯 Requirements

• 4+ years of experience in marketing, with direct-to-consumer/ecommerce/growth roles
• Data-driven with strong analytics and testing to drive decisions
• Experience planning and running experimentation programs (A/B tests, multivariate tests) and acting on results to improve conversion and revenue
• Ability to connect the dots across brand, product, and performance marketing to build programs that both sell in the short term and strengthen the Roku experience over time
• Adept at cross-functional collaboration; translate complex performance insights into clear, actionable recommendations
• Bachelor's degree in Marketing, Business, Communications, or related field (or equivalent practical experience)

🎁 Benefits

• Mental health and financial wellness resources
• Healthcare, life, and disability coverage
• Retirement options (401(k)/pension)
• Paid time off and vacation
• Parental leave