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cdp headless cms audience segmentation composable architecture first-party data📋 Description
- Own go-to-market strategy for Lytics and Personalize product lines
- Translate data, audience segmentation, and real-time personalization into buyer value
- Collaborate with Product Management to translate roadmap priorities into market-ready messaging
- Create and maintain sales enablement assets and competitive briefs
- Conduct competitive research on personalization and CDP vendors
- Support evangelism through demos and webinars
🎯 Requirements
- 2-8 years in product marketing in B2B SaaS, martech, or digital experience
- Familiarity with CDPs, first-party data, audience segmentation, A/B testing, personalization
- Strong storytelling to translate complex tech into buyer value
- Experience creating go-to-market plans and sales enablement materials
- Analytical mindset using usage data, competitive research, and field feedback
- Some travel is required
🎁 Benefits
- Interesting, challenging work with growth opportunities
- Collaborative, diverse, and distributed team culture
- Work with prestigious brands across industries
- Transparent leadership updates and One Team One Dream values
- Regular team events, socials, and volunteer opportunities
- Supportive, inclusive, and fun culture
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