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payments fintech gtm icp-analysis📋 Description
- Lead end-to-end product launches; define goals, audiences, and metrics.
- Translate roadmaps into consumable content for GTM teams.
- Create tools like battle cards, sales decks, and ROI calculators to drive ARR.
- Conduct competitive positioning and ICP analysis to influence the roadmap.
- Partner with Senior Content Strategist to ensure accurate, aligned external content.
- Provide ICP and competitor insights to influence the roadmap.
🎯 Requirements
- 5+ years in B2B Product Marketing; B2B SaaS exp.
- Proven success bringing products to market with measurable revenue.
- Deep technical conversations with Product personas; simplify ideas.
- Strong analytical skills; interpret market trends and competition.
- Exceptional messaging/positioning; highly collaborative.
- Experience cross-functional with Sales, Product, and Marketing.
🎁 Benefits
- Competitive salary + Equity
- Group Life Insurance and Disability Coverage
- Medical, Vision, and Dental coverage
- Pension contribution
- Open Paid Time Off policy
- Monthly home working stipend and MacBook/accessory reimbursement
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