Related skills
content creation marketing analytics sales enablement messaging brand strategy📋 Description
- Translate complex specs into clear customer messaging.
- Develop and execute product marketing strategies aligned with brand, product, and sales.
- Partner cross-functionally to ensure cohesive product positioning and launches.
- Lead GTM readiness and cross-functional coordination for launches.
- Create sales tools and enablement content for dealers and B2B partners.
- Support production timelines and event-related product demos.
🎯 Requirements
- Bachelor's degree in Marketing, Business, Communications, or related field.
- 3-5+ years in product or brand marketing; cycling or lifestyle brand experience a plus.
- Experience with go-to-market, product positioning, and lifecycle marketing.
- Strong written and verbal communication; translate technical info into customer messaging.
- Ability to manage multiple projects and meet deadlines in a fast-paced environment.
- Willingness to travel and participate in events.
🎁 Benefits
- Medical, Vision and Dental benefits.
- Life and supplemental life coverage.
- 401K retirement plan.
- Vacation, sick leave, and personal day.
- Training and development opportunities.
- Employee discounts on bikes and accessories.
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